Posts Tagged ‘video’
Carolin lerch, who is the founder of clothing line, Pelican Avenue, and a former assistant to Bernhard Willhelm, doesn’t produce clothing simply for the sake of fashion. She states on the website that, “The label’s intention is to question conventional codes of fashion, to propose a different approach, to avoid stagnation and complacency. Pelican avenue tries to form an opposition to constantly changing trends and the destructive attitude of hypes.”
Lerch is another designer who strays from convention by integrating video, performance, photography, and installation into the presentation of her pieces. Her work has more in common with fine art than it does fashion, which I think ads appeal and depth to her pieces.
I’ve posted pieces from her four most recent projects/collections.
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