Posts Tagged ‘unconventional’
Australian label, Life with Bird, is the result of the collaborative genius of designers Nicholas Van Messner and Bridget McCall.
Gritting your teeth through the poorly implemented flash on their site is worth it to view their comfy, casual pieces. Their clothing is subtle enough to make every piece a wardrobe staple, but unconventional enough to give a simple outfit an edge.
I’ve posted photos from the A/W 08 and A/W 09 collections. They do menswear as well.
Carolin lerch, who is the founder of clothing line, Pelican Avenue, and a former assistant to Bernhard Willhelm, doesn’t produce clothing simply for the sake of fashion. She states on the website that, “The label’s intention is to question conventional codes of fashion, to propose a different approach, to avoid stagnation and complacency. Pelican avenue tries to form an opposition to constantly changing trends and the destructive attitude of hypes.”
Lerch is another designer who strays from convention by integrating video, performance, photography, and installation into the presentation of her pieces. Her work has more in common with fine art than it does fashion, which I think ads appeal and depth to her pieces.
I’ve posted pieces from her four most recent projects/collections.
Right: Hooded pullover from What was Wow project
Right: Sleeveless zipped jacket from Ousted project
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