Posts Tagged ‘soft’
You’d really have to be living under a rock to not have heard of Sunshine and Shadow yet, and most particularly because their latest collection (S/S/ 2010) has essentially been posted everywhere. This is totally understandable given how visually appealing and colour rich the collection is-that’s why I posted it at least! The label always delivers with soft, comfortable, and very wearable pieces so it’s no wonder that their popularity is growing
Here is another label who I’ve noticed popping up on a few online shops I frequent, recently. Nude: Masahiko Maruyama has been creating beautiful basics with a soft, worn-in quality for men and women since 2004, but it’s only been recently with the expansion of online shopping selections that the label has gotten more exposure and has been more accessible.
Maruyama’s pieces are characterized by natural fabrics in classic cuts, some with subtle prints or treatments. I also like the fact that the collections focus on separates rather entire looks-it makes it easy to imagine them blending seamlessly with one’s own wardrobe. There are also particular silhouettes that reappear each season, like the perfect trenchcoat or slouchy sweater, and if you go back to the debut collection and work your way to the most recent you can see a consistency throughout that contributes to the timelessness of all of the pieces.
I’ve posted pieces from the A/W 07/08 and S/S 08 men’s and women’s collectionsThe A/W 08/09 collections are presented in Quicktime format. I’ve posted the women’s items on the left and the men’s on the right.You can find pieces for purchase here in the States at Forward by Revolve and Opening Ceremony.






If you’re one who appreciates and is always on the hunt for clothing lines with a cerebral bent, you have to put up with a certain degree of pretentiousness. Whether it’s a long-winded ideological diatribe that accompanies each collection, a vague, art house style film in which the clothes are displayed, or a tongue twister of a label name, it’s impossible to avoid. Not that I’m complaining-I do love a side of the intellectual with my clothing, but sometimes I want to find some intelligent clothing with a name that doesn’t make me giggle when I say it!
Anyways, Austrian designer Christiane Gruber chose the metaphysical referencing name of Awareness and Consciousness for her label. Granted there is no design philosophy or artist’s statement on her site, but these aren’t shallow pieces. Draping and soft, floating silhouettes are the key to her designs, but there is nothing here that is utterly unwearable or simply serves as a vehicle for the designer’s latest brainy obsession.
I’ve posted looks from the S/S 09 and A/W 09 collections.

Vancouver designer, Sunja Link derives inspiration from Swedish design when she designs her self-titled line. Soft, pretty, and simple pieces dominate her collections, but the clothing isn’t boring.
Online shopping coming soon.








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