Posts Tagged ‘ostwald helgason’
Yes, this is a repost but it’s been since June of last year and I do so like the latest collection from Ostwald Helgason. There has been a marked move away from digital prints, which is starting to feel a bit trite these days, and a focus on cut. The sharpness is softened nicely with fuzzy plaid mohair-yes please
In other news, we’ve been traveling quite a bit the past few days and my field season has started and that means spotty updates, so apologies in advance for that. I will try to keep to my three times a week routine. In shop news, don’t forget, all you mailing list subscribers, that you have a 10% off code until the end of April. I’ve been pleasantly surprised to see several of the items sell out, but that also means they’re not going to hang around very long, so if you’ve had your eye on something be aware that things have been moving rapidly. We’ve also been pretty good at keeping the News section updated and we’re working on getting that set-up as a feed. We’ll also be adding things in the next week or so and are good about posting those updates on twitter and Facebook. Ok enough boring shop talk! Have a great rest of the week everyone.
Ostwald Helgason’s clothing caught my eye while I was browsing Catwalk Genius. It was the fascinating graphic patterns, soft colours, and classic shapes that I found appealing. I’ve been really wanting to mix some interesting pattern into my wardrobe recently so I’ve been on a bit of a hunt.
Designers, Susanne Ostwald and Ingvar Helgason, founded the label in 2006 and had the privilege of showing their collection at Berlin Fashion week in 2008. Otswald handles the print and colours for each collection while Helgason creates the silhouettes. The biography section of the site cites art, nature, technology, men’s tailoring, and textile design as their inspirations for their collections. This is a pair of very talented designers who we’ll all be hearing more about in the near future.
I’ve posted four photos from their S/S 09 and four from their A/W 08 collections. Be sure to check out the archives section of the site as the past collections are all fantastic as well.
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