I couldn’t find much information about 12 lbs inc., but it appears to be a small, Japanese menswear label that specializes in perfectly worn-in basics like tee shirts and casual jackets in a variety of natural fabrics like linen cotton fleece, organic cotton, cotton cashmere gauze, rib knit, silk waffle, and more. The clothing is released under the name of v:room. I wish I could find more information on them including stockists! I guess I’ll just have to keep an eye open to see if any online shops start carrying the label.