While I’ve watched Seattle boutique, Impulse, for a few years now I’ve never featured them as they originally just had a blog that wasn’t incredibly easy to shop and then they locked their items behind membership at newly opened sister store Totokaelo.
I finally became a member a month or so ago but was excited to receive an email earlier this week stating that they were now opening the shop up to everyone. I do like the community aspect of the site, as the shop’s staff, other members, and even the owner will respond quickly to any questions anyone has about any of the items. It’s a smart idea to sign up to join because it’s obviously incredibly helpful to figure out if an item will work for you prior to purchasing it. I think it was a good move though, to open the site up for the casual viewer/shopper.
They have a fabulous selection of cult and independent designers and their customer service is stellar. I ordered an item a few weeks back and it came beautifully wrapped with a hand written note on gorgeous letterpress stationery. If you’re looking for your favourite indies Totokaelo is an excellent place to start.

Dress:$240

Shorts:$356



I was turned off by the membership aspect, too. I’ll have to check them out again.
Ambika,
Me too! I didn’t sign up for a long time because of that. I’m glad I finally did though. Definitely check it out. Very friendly userbase and FANTASTIC items.